EU Compliance for Amazon & E-Commerce Sellers
To sell products on Amazon Europe or directly to EU customers, you need between one and four compliance registrations depending on your product type. An EU Responsible Person is required for all non-EU sellers under Regulation EU 2019/1020. Electronics sellers additionally need WEEE registration. Cosmetics require a safety assessment and CPNP notification under EU 1223/2009.
What EU Compliance Do Amazon Sellers Need?
Quick Answer: What EU Compliance Do Amazon Sellers Need?
Every product sold into the EU from outside Europe requires an EU Responsible Person. This is non-negotiable. Amazon enforces this under its GPSR compliance programme and will suppress listings without proof of appointment.
Beyond the EU Responsible Person, your obligations depend on what you sell. Electronics and electrical goods require WEEE registration in each country. Batteries require separate registration. Cosmetics and skincare products need a Cosmetic Product Safety Report, a Product Information File, and CPNP portal notification.
Packaged goods of any type trigger Extended Producer Responsibility obligations for packaging waste in most EU member states.
Electronics & Electrical Products
If your product has a plug, a battery, or connects to power, you need WEEE registration. In Germany, this means a LUCID number. France, Spain, Italy, and Sweden each have their own scheme. Eldris registers you in every required country.
You also need an EU Responsible Person. These two requirements are separate — WEEE covers recycling obligations, the EU Responsible Person covers product safety documentation.
Cosmetics & Skincare
Every cosmetic product sold in the EU requires three things: a Cosmetic Product Safety Report (CPSR) prepared by a qualified assessor, a Product Information File (PIF) held by your EU Responsible Person, and notification on the EU CPNP portal.
You also need an EU Responsible Person specifically appointed for cosmetics under EU 1223/2009. This is a different regulatory basis than the GPSR requirement for general goods.
General Consumer Goods
Toys, clothing, accessories, household items, and any other consumer product sold into the EU from outside Europe require an EU Responsible Person. If the product is packaged, you also have packaging EPR obligations.
Amazon's GPSR enforcement applies to all product categories. Listing suppression typically occurs within 48 hours of non-compliance detection.
What Does EU Compliance Cost?
Eldris operates on transparent, fixed-fee pricing. No hourly billing. No annual retainers. No hidden fees.
EU Responsible Person
Cosmetics Compliance
WEEE Registration
Battery Registration
Packaging EPR
Most EU Responsible Person providers charge £500 or more, often with annual retainers. Eldris charges £195 one-time per country. See the full pricing breakdown.
How Long Does EU Compliance Take?
EU Responsible Person certification takes under 60 minutes from start to finish. You speak to Eldris, provide your business and product details, and receive your certificate.
Cosmetics compliance takes 3–7 business days. A qualified safety assessor reviews your product formulations — this step cannot be automated because EU law requires a qualified human assessment.
WEEE and packaging EPR submissions happen same-day. Registration confirmation timelines depend on the national authority in each country, but Eldris submits your applications immediately.
What Happens If You Don't Comply?
Non-compliance carries three immediate risks. Amazon suppresses non-compliant listings — typically within 48 hours of detection. Customs authorities in EU member states seize shipments without proper documentation. Market surveillance authorities issue fines up to €100,000 per country for WEEE non-compliance.
The financial impact extends beyond fines. Suspended listings mean lost revenue. Seized shipments mean lost inventory. Regulatory action creates a compliance record that complicates future market access.
If Amazon has already contacted you about compliance, the clock is running. Talk to Eldris now — free compliance check, no commitment.
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Frequently Asked Questions
Clear answers for complex EU directives.