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EU Compliance for Amazon & E-Commerce Sellers

Published · Last updated

To sell on Amazon Europe or directly to EU customers, you need one to four compliance registrations, depending on what you sell. Sellers based outside the EU need an EU Responsible Person under the General Product Safety Regulation (EU) 2023/988. Electronics and batteries need WEEE and battery registration in each country. Cosmetics need a safety assessment and CPNP notification under Regulation (EC) No 1223/2009.

01

What EU Compliance Do Amazon Sellers Need?

Quick answer

Every consumer product sold into the EU by a seller based outside the EU needs an EU Responsible Person. Amazon enforces this under its GPSR compliance programme and can suppress listings without proof of appointment. If you are unsure whether the requirement applies to you, check the EU Responsible Person decision guide.

Beyond the EU Responsible Person, your obligations depend on what you sell. Electronics and electrical goods require WEEE registration in each country. Batteries require separate registration. Cosmetics and skincare products need a Cosmetic Product Safety Report, a Product Information File, and CPNP portal notification.

Packaged goods of any type trigger Extended Producer Responsibility obligations for packaging waste in most EU member states.

What EU Compliance Do Amazon Sellers Need?
01

Electronics & Electrical Products

If your product has a plug, a battery, or connects to power, you need WEEE registration in each country where you sell it. In Germany, electronics are registered with stiftung ear; LUCID is Germany's separate register for packaging. France, Spain, Italy and Sweden each have their own schemes. Eldris registers you in every country you need.

You also need an EU Responsible Person. These two requirements are separate — WEEE covers recycling obligations, the EU Responsible Person covers product safety documentation.

02

Cosmetics & Skincare

Every cosmetic product sold in the EU requires three things: a Cosmetic Product Safety Report (CPSR) prepared by a qualified assessor, a Product Information File (PIF) held by your Responsible Person, and notification on the EU CPNP portal.

Under Regulation (EC) No 1223/2009 the Responsible Person holds the PIF and files the CPNP notification. When Eldris is your Responsible Person, each CPNP notification is £99 per CPSR.

03

General Consumer Goods

Toys, clothing, accessories, household items, and any other consumer product sold into the EU from outside Europe require an EU Responsible Person. If the product is packaged, you also have packaging EPR obligations.

Amazon asks for Responsible Person details in every product category, and listings without them can be suppressed.

02

What Does EU Compliance Cost?

Eldris works at fixed, published prices. No hourly billing. No retainers.

Responsible Person (EU & UK)

Price £195 per market, one-off, then from £19.95 a month
Timeline Certificate within 60 minutes of completing onboarding

Cosmetics (CPSR, PIF, CPNP)

Price £195 per formula, £39.95 per variation; CPNP filing £99 per CPSR
Timeline 5–10 working days

EPR registration (packaging, WEEE, batteries)

Price from £185 per country per year, reporting included. Germany: packaging £185, WEEE £600, batteries £355 a year
Timeline Lead time listed per country

Consultation

Price £195 for 3 markets, £295 for 6, £495 for EU 27 + UK
Timeline Written report in 3, 6 or 10 working days

See the full pricing breakdown or the EPR prices for every country.

What Does EU Compliance Cost?
03

How Long Does EU Compliance Take?

Your Responsible Person certificate is issued within 60 minutes of completing onboarding. You tell Eldris about your business and products, and receive your certificate.

Cosmetics compliance takes 5–10 working days. A qualified safety assessor reviews your product formulations — this step cannot be automated because EU law requires a qualified human assessment.

EPR registration times depend on the national register. Each country's average lead time is listed on the EPR price list; in Germany, packaging registration takes about 1 week.

How Long Does EU Compliance Take?
04

What Happens If You Don't Comply?

Non-compliance carries three risks. Marketplaces can suppress listings that lack the required details. Customs can hold shipments without the right documents. Market surveillance authorities can fine producers and order recalls.

The impact goes beyond fines. Suspended listings mean lost revenue. Held shipments mean lost stock. Regulatory action creates a record that complicates future market access.

If Amazon has already contacted you about compliance, act now. Ask Eldris in the chat or get a written consultation.

What Happens If You Don't Comply?
The facts, side by side

Why Eldris

One operator for selling into Europe: EU and UK compliance, a translated website and multilingual calls, from one company. Every price is published before you pay.

EU & UK Responsible Person
£195 per market, one-off, then from £19.95 a month. Certificate and label address issued in under 60 minutes.
EPR registration: packaging, WEEE and batteries
From £185 per country per year, reporting included. 29 countries: the 27 EU member states, Norway and the UK.
Cosmetics compliance: CPSR, PIF and CPNP
£195 per formula, £39.95 per variation; CPNP filing £99 per CPSR. Safety report and product file in 5–10 working days.
EU & UK compliance consultation
£195 for 3 markets, £295 for 6, £495 for EU 27 + UK.
Also from Eldris
Ecommerce website translation: from £497 activation, then from £99 a month. Multilingual AI receptionist: from £497 a month.

Other providers' published offers

Each quote below is from the provider's own page, linked, as read on 26 Sep 2026. "Not published" means the page checked does not state it.

Swipe the table sideways to see every column.

Eldris and other EU compliance providers: published prices, coverage and delivery times, checked 26 Sep 2026
Provider EU Responsible PersonUK Responsible PersonEPR registrationCosmetics safety report (CPSR)Time to deliverOther services named
Eldris Published price list £195 per market, one-off, then from £19.95 a month.The UK is one more market at the same £195 and the same monthly tiers.From £185 per country per year, reporting included. 29 countries: the 27 EU member states, Norway and the UK.£195 per formula, £39.95 per variation; CPNP filing £99 per CPSR.Responsible Person: certificate and label address issued in under 60 minutes. Cosmetics: 5–10 working days. EPR: lead time per line on the price list.Consultation: £195 for 3 markets, £295 for 6, £495 for EU 27 + UK. Ecommerce website translation: from £497 activation, then from £99 a month. Multilingual AI receptionist: from £497 a month.
EU GPSR eugpsr.eu · checked 26 Sep 2026 “€199 /year” for “1 product”; “€549 /year” for “Up to 5” “Our EU Responsible Person service covers the European Union only” not published not published “Typical activation 1–5 business days, subject to document verification” “EU Warehouse & Storage”; “Compliance Consultation €200 /hour”; “Documentation Translation From €0.14/word”
EaseCert easecert.com · checked 26 Sep 2026 “an EU Responsible Person for a one-time fee - no renewals, no subscriptions”; listed from “£351.00 GBP” to “£527.00 GBP” not published not published not published “Most projects are completed in 3 to 5 business days” “risk assessments, labelling guidance”
Fulfillment-Box fulfillment-box.com · checked 26 Sep 2026 “Cost of Responsible Person for 1 Year for Europe – €200” “Cost of Responsible Person for 1 Year for the United Kingdom – £200” “Registration and Connection Cost for LUCID in Germany – 100 €”; WEEE in Germany: “€2000 for registration” not published LUCID: “takes no more than two days from the payment confirmation”; WEEE: “currently takes around 12 weeks” “3PL Services”; “FBA Prep-Center”; “Freight Forwarding”
Alura Group euresponsibleperson.com · checked 26 Sep 2026 “Appoint Alura Group as your EU Responsible Person.” Price not published. not published not published not published not published “If you need an authorized representative, Alura Group can also assist you.”
EcoComply ecocomply.ai · checked 26 Sep 2026 “Ours starts at 1,500 euro per product category per year” “UK Authorised Representative €900 per year”; “A combined EU and UK package starts at 2,200 euro per year.” “This service covers the packaging stream only, at €1,000 per country for a full year”; all streams: “€2,000 per country, per year — all streams included” not published “we can typically register as your EU AR within 5 business days”; EPR: “Producer numbers obtained in 3-4 weeks” “CE marking as a separate service (€3,800 per product)”
AVASK avask.com · checked 26 Sep 2026 “AVASK assists sellers in appointing a designated “responsible person” within the EU”. Price not published. not published “AVASK registers you, files your declarations, pays your scheme fees”. Price not published. not published not published “VAT registration and filing”
TBA Global tbaglobal.com · checked 26 Sep 2026 “We’ll support your EU trading activities by acting as your appointed Responsible Person”. Price not published. not published “EU EPR Registration and Reporting”. Price not published. not published not published “EU VAT - Registration and Filing”; “Trademark”; “UK Accounting”

Competitor prices are in the currency each page showed when read from the UK. Offers and prices change: check the provider's page before you buy. See every Eldris price.

Eldris services

Start with what you need

EU & UK Responsible Person

The legal representative that sellers based outside the EU must name on their products before selling there, under the General Product Safety Regulation (GPSR). The UK has its own product rules; Eldris covers the UK as an additional market. Certificate and label address issued in under 60 minutes.

Who needs it: Any brand outside the EU or UK selling physical products on Amazon, Shopify, eBay, Etsy or TikTok Shop in Europe.

£195 per market, one-off, then from £19.95 a month

Appoint your Responsible Person Responsible Person (EU & UK) · responsible.eldris.ai

EPR registration: packaging, WEEE and batteries

Registration with each country's producer register for packaging, electrical and electronic equipment (WEEE) and batteries, with the authorised representative and the annual reporting included. Extended producer responsibility (EPR) is the duty to register and pay for recycling in every country where you sell.

Who needs it: Sellers of packaged, electrical or battery-powered products in any of 29 countries: the 27 EU member states, Norway and the UK.

from £185 per country per year, reporting included

Get my exact price EPR registration (packaging, WEEE, batteries) · epr.eldris.ai

EU & UK compliance consultation

A fixed-price written report on what applies to your product in each market, what is missing and what to do next, with email follow-ups. Eldris then does the work if you want it to.

Who needs it: Any seller unsure what their product needs, before a launch or after a marketplace asks for documents.

£195 for 3 markets, £295 for 6, £495 for EU 27 + UK

Start a consultation Consultation (from £195) · consult.eldris.ai

Ready to sell in Europe?

Tell us what you sell and where. We tell you what you need and the fixed price.

Frequently Asked Questions

Clear answers for complex EU directives.

Yes, if you are based outside the EU. The General Product Safety Regulation (EU) 2023/988 requires an EU-based economic operator for consumer products, and Amazon asks for these details. Listings without them can be suppressed.