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There are three legitimate ways to translate a website in 2026: machine translation, hybrid AI + human review, and full human translation. Each forces a different trade-off between cost, quality, and SEO performance. This page walks through each path, the SEO traps to avoid, and the done-for-you alternative Eldris built for ecommerce and Amazon FBA sellers entering Europe.
Eldris Website (website.eldris.ai) is the managed translation service for ecommerce brands: your store migrated, translated with native human review and hosted, with hreflang handled. Three tiers: Starter £497 activation + £99 a month, Growth £997 + £149, Scale £1,997 + £249.
Often needed with it: Responsible Person (EU & UK), £195 per market, one-off, then from £19.95 a month; EPR registration (packaging, WEEE, batteries), from £185 per country per year, reporting included.
Quick answer
Every commercial website translation project in 2026 falls into one of three approaches:
For most ecommerce stores, the hybrid approach balances cost and quality; the pages that convert (homepage, top products, checkout, returns policy) deserve a careful human pass.
Eldris Website is priced in three tiers: one activation fee, then a monthly fee from the day the site goes live. There is no per-word billing.
Full pricing tables, what each tier includes and how extra languages are priced: website.eldris.ai/website-translation-pricing.
Yes, you can install the Google Translate widget on a website. No, it is not enough for a serious ecommerce or commercial site. Three problems are well documented in the SEO community and reproducible:
DeepL handles European languages well. But the same hreflang and duplicate-content problems apply if you embed it as a widget. For SEO performance, translations must be stored as static or server-rendered pages with proper URL structure and hreflang annotations — which is what Eldris Website delivers.
No. The three architectures in 2026 are:
Subfolders suit most ecommerce stores. Eldris Website implements reciprocal hreflang tags on every page and language-specific XML sitemaps, and validates them in Google Search Console before launch.
The Eldris Website service is sold as a managed translation project, not a SaaS subscription. Every tier includes the same baseline: migration, hreflang, native human review and managed hosting.
Full pricing tables at website.eldris.ai/website-translation-pricing.
If you sell on Amazon Germany, France, Italy or Spain, shoppers who click through to your brand site expect it in their language. An English-only store is a leak point in that journey.
The Eldris services cover the rest of the move: EU & UK Responsible Person for product safety, EPR registration for packaging, cosmetics compliance if you sell cosmetics, and your translated store via website.eldris.ai. One company across the whole move.
One operator for selling into Europe: EU and UK compliance, a translated website and multilingual calls, from one company. Every price is published before you pay.
Each quote below is from the provider's own page, linked, as read on 26 Sep 2026. "Not published" means the page checked does not state it.
Swipe the table sideways to see every column.
Competitor prices are in the currency each page showed when read from the UK. Offers and prices change: check the provider's page before you buy. See every Eldris price.
Your ecommerce site migrated, translated with native human review and hosted for the EU markets you sell in, with the language tags (hreflang) search engines need.
Who needs it: Brands whose Amazon listings already sell in Germany, France, Italy or Spain while the brand website is still English-only.
from £497 activation, then from £99 a month
The legal representative that sellers based outside the EU must name on their products before selling there, under the General Product Safety Regulation (GPSR). The UK has its own product rules; Eldris covers the UK as an additional market. Certificate and label address issued in under 60 minutes.
Who needs it: Any brand outside the EU or UK selling physical products on Amazon, Shopify, eBay, Etsy or TikTok Shop in Europe.
£195 per market, one-off, then from £19.95 a month
A fixed-price written report on what applies to your product in each market, what is missing and what to do next, with email follow-ups. Eldris then does the work if you want it to.
Who needs it: Any seller unsure what their product needs, before a launch or after a marketplace asks for documents.
£195 for 3 markets, £295 for 6, £495 for EU 27 + UK
From £497 activation, then from £99 a month. Start at website.eldris.ai.
Clear answers for complex EU directives.